{"id":67,"date":"2023-09-29T19:09:38","date_gmt":"2023-09-29T19:09:38","guid":{"rendered":"https:\/\/alsano.nl\/?page_id=67"},"modified":"2026-01-19T09:43:32","modified_gmt":"2026-01-19T09:43:32","slug":"alsano-communicatie","status":"publish","type":"page","link":"https:\/\/alsano.nl\/","title":{"rendered":"Alsano Communicatie"},"content":{"rendered":"<p><span><img decoding=\"async\" alt=\"Alsano logo\" data-id=\"60\" width=\"217\" data-init-width=\"217\" height=\"99\" data-init-height=\"99\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/09\/alsano_logo_bew.png\" data-width=\"217\" data-height=\"99\" style=\"aspect-ratio: auto 217 \/ 99;\"><\/span><\/p>\n<h5 style=\"text-align: left;\"><strong>Food \u2013 Retail \u2013 FMCG<\/strong><\/h5>\n<p><span><img decoding=\"async\" alt=\"\" data-id=\"387\" width=\"30\" data-init-width=\"283\" height=\"30\" data-init-height=\"283\" title=\"NL\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/NL.png\" data-width=\"30\" data-height=\"30\" style=\"aspect-ratio: auto 283 \/ 283;\"><span style=\"\"><\/span><\/span><span><a href=\"https:\/\/alsano.nl\/?page_id=381\"><img decoding=\"async\" alt=\"\" data-id=\"386\" width=\"30\" data-init-width=\"283\" height=\"30\" data-init-height=\"283\" title=\"EN\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/EN.png\" data-width=\"30\" data-height=\"30\" style=\"aspect-ratio: auto 283 \/ 283;\" data-link-wrap=\"true\"><\/a><\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: normal;\">Even voorstellen<\/span><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pascal-kuipers-1120195\/\" target=\"_blank\"><\/a><\/p>\n<p style=\"\">Volg mij op LinkedIn voor actuele projecten<\/p>\n<p style=\"font-size: 17px !important;\"><strong><\/strong>Ik ben Pascal Kuipers. Sinds 1990 schrijf ik over de levensmiddelenbranche en de detailhandel. Na 25 jaar redactiewerk voor Nederlandse en Engelstalige vakmedia, zowel in loondienst als freelance, ben ik in 2016 bij een communicatiebureau gaan werken. Zes leerzame jaren later, in 2021, keerde ik terug naar de redactie, maar nu bij een krant. De gecombineerde ervaring in vakmedia, publieksmedia en communicatie zet ik nu in voor journalistieke en redactionele producties en communicatieadvies.<\/p>\n<p><span><img decoding=\"async\" alt=\"Pascal Kuipers\" data-id=\"223\" width=\"271\" data-init-width=\"1322\" height=\"271\" data-init-height=\"1322\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/10\/Pascal-Kuipers_2.jpg\" data-width=\"271\" data-height=\"271\" style=\"aspect-ratio: auto 1322 \/ 1322;\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: normal;\">Even voorstellen<\/span><\/h2>\n<p style=\"\">Ik ben Pascal Kuipers. Sinds 1990 schrijf ik over de levensmiddelenbranche en detailhandel. Na 25 jaar redactiewerk voor Nederlandse en Engelstalige vakmedia, zowel in loondienst als op freelancebasis, stapte ik in 2016 over naar de bureauzijde. Zes leerzame jaren later, in 2021, keerde ik terug naar de redactie, maar nu van een publieksmedium. De gecombineerde ervaring in vakmedia, publieksmedia en communicatie zet ik nu in voor journalistieke en redactionele producties en communicatieadvies.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pascal-kuipers-1120195\/\" target=\"_blank\"><\/a><\/p>\n<p style=\"\">Volg mij op LinkedIn voor actuele projecten<\/p>\n<p><span><img decoding=\"async\" alt=\"Pascal Kuipers\" data-id=\"223\" width=\"271\" data-init-width=\"1322\" height=\"271\" data-init-height=\"1322\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/10\/Pascal-Kuipers_2.jpg\" data-width=\"271\" data-height=\"271\" style=\"aspect-ratio: auto 1322 \/ 1322;\"><\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: normal;\">Ervaring<\/span><\/h2>\n<h5 style=\"font-size: 26px !important;\">Vakbladen<\/h5>\n<p style=\"font-size: 16px !important;\">Freelancer bij diverse vaktitels (print en online) in binnen- en buitenland (2011-2016).<\/p>\n<p style=\"font-size: 16px !important;\">Algemeen hoofdredacteur food &amp; retail bij Reed Business: Distrifood, Foodmagazine, Elsevier Retail (2008-2010).<\/p>\n<p style=\"font-size: 16px !important;\">Hoofdredacteur van Elsevier Food International, Engelstalig blad voor de mondiale fast moving consumer goods (fmcg) sector (1998-2008).<\/p>\n<p style=\"font-size: 16px !important;\">Redacteur en hoofdredacteur van FoodPersonality, vakblad voor de Nederlandse levensmiddelenbranche (1990-1998).<\/p>\n<h5 style=\"font-size: 26px !important;\">Communicatie<\/h5>\n<p style=\"font-size: 16px !important;\">Senior communicatieadviseur bij Schuttelaar &amp; Partners, communicatie- en adviesbureau gespecialiseerd in voeding, gezondheid en duurzaamheid (2016-2022).<\/p>\n<p style=\"font-size: 16px !important;\">Externe en interne opdrachten voor bedrijven en instellingen (2011-2016).<\/p>\n<h5 style=\"font-size: 26px !important;\">Publieksmedia<\/h5>\n<p style=\"font-size: 16px !important;\"><em><\/em>Verslaggever retail bij De Financi\u00eble Telegraaf, de financi\u00eble redactie van De Telegraaf (2022-2023).<\/p>\n<h5 style=\"font-size: 26px !important;\">Ik werk nu voor<\/h5>\n<p><span><a href=\"https:\/\/www.distrifood.nl\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" data-id=\"357\" width=\"144\" data-init-width=\"418\" height=\"42\" data-init-height=\"121\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/distrifood.png\" data-width=\"144\" data-height=\"42\" style=\"aspect-ratio: auto 418 \/ 121;\" data-link-wrap=\"true\"><\/a><\/span><span><a href=\"https:\/\/www.gazette.nl\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" data-id=\"520\" width=\"105\" data-init-width=\"300\" height=\"23\" data-init-height=\"66\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2026\/01\/gazette_logo-300x66-1.png\" data-width=\"105\" data-height=\"23\" style=\"aspect-ratio: auto 300 \/ 66;\" data-link-wrap=\"true\"><\/a><\/span><span><a href=\"https:\/\/www.plma.com\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" data-id=\"354\" width=\"76\" data-init-width=\"3649\" height=\"30\" data-init-height=\"1459\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/PLMA.png\" data-width=\"76\" data-height=\"30\" style=\"aspect-ratio: auto 3649 \/ 1459;\" data-link-wrap=\"true\"><\/a><\/span><span><a href=\"https:\/\/retailtrends.nl\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" data-id=\"356\" width=\"148\" data-init-width=\"600\" height=\"19\" data-init-height=\"78\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/Afbeelding2.png\" data-width=\"148\" data-height=\"19\" style=\"aspect-ratio: auto 600 \/ 78;\" data-link-wrap=\"true\"><\/a><\/span><\/p>\n<h2><span style=\"font-weight: normal;\">Wat kan ik voor u betekenen<\/span><\/h2>\n<p><strong>Journalistieke producties<\/strong>: interviews, reportages, achtergrondartikelen, opiniestukken, analyses, columns zowel in het Nederlands als in het Engels.<\/p>\n<p><strong>Redactionele ondersteuning<\/strong> bij het schrijven van rapport- en boekteksten; bij eindredactie of detachering bij tijdelijke afwezigheid van redactieleden.<\/p>\n<p><strong>Communicatieadvies<\/strong>: voor effectieve communicatie op basis van ruime ervaring bij een bureau en op de redactie.<\/p>\n<p><strong>Strategisch advies<\/strong>: meedenken over (her)positionering van bladen en websites; over de mediastrategie.<\/p>\n<h2 style=\"text-align: left;\">Contact<\/h2>\n<p style=\"text-align: left;\">Neem gerust contact op via <a href=\"mailto:info@alsano.nl\" style=\"outline: none;\">info@alsano.nl<\/a>.<\/p>\n<p style=\"text-align: left;\">U kunt me bellen of appen via 06 44960262.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pascal-kuipers-1120195\/\" target=\"_blank\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food \u2013 Retail \u2013 FMCG Even voorstellen Volg mij op LinkedIn voor actuele projecten Ik ben Pascal Kuipers. Sinds 1990 schrijf ik over de levensmiddelenbranche en de detailhandel. Na 25 jaar redactiewerk voor Nederlandse en Engelstalige vakmedia, zowel in loondienst als freelance, ben ik in 2016 bij een communicatiebureau gaan werken. Zes leerzame jaren later, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"f03cab1f326d0a351d40add42e2ef2ff","_tve_header":"0","_tve_footer":"66"},"class_list":["post-67","page","type-page","status-publish","hentry","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alsano Communicatie<\/title>\n<meta name=\"description\" content=\"Journalistieke producties, redactionele ondersteuning, communicatieadvies en strategisch advies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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