{"id":381,"date":"2023-11-10T18:28:20","date_gmt":"2023-11-10T18:28:20","guid":{"rendered":"https:\/\/alsano.nl\/?page_id=381"},"modified":"2026-01-19T09:44:42","modified_gmt":"2026-01-19T09:44:42","slug":"alsano-communicatie-en","status":"publish","type":"page","link":"https:\/\/alsano.nl\/?page_id=381","title":{"rendered":"Alsano Communicatie EN"},"content":{"rendered":"<p><span><img decoding=\"async\" alt=\"Alsano logo\" data-id=\"60\" width=\"217\" data-init-width=\"217\" height=\"99\" data-init-height=\"99\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/09\/alsano_logo_bew.png\" data-width=\"217\" data-height=\"99\" style=\"aspect-ratio: auto 217 \/ 99;\"><\/span><\/p>\n<h5 style=\"text-align: left;\"><strong>Food \u2013 Retail \u2013 FMCG<\/strong><\/h5>\n<p><span><a href=\"https:\/\/alsano.nl\/\"><img decoding=\"async\" alt=\"\" data-id=\"387\" width=\"30\" data-init-width=\"283\" height=\"30\" data-init-height=\"283\" title=\"NL\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/NL.png\" data-width=\"30\" data-height=\"30\" style=\"aspect-ratio: auto 283 \/ 283;\" data-link-wrap=\"true\"><\/a><\/span><span><img decoding=\"async\" alt=\"\" data-id=\"386\" width=\"30\" data-init-width=\"283\" height=\"30\" data-init-height=\"283\" title=\"EN\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/EN.png\" data-width=\"30\" data-height=\"30\" style=\"aspect-ratio: auto 283 \/ 283;\"><\/span><\/p>\n<h2><span style=\"font-weight: normal;\">Let me introduce<\/span><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pascal-kuipers-1120195\/\" target=\"_blank\"><\/a><\/p>\n<p style=\"\">Follow me on LinkedIn for my current work<\/p>\n<p style=\"font-size: 17px !important;\">I am Pascal Kuipers. I have been writing about the food and retail sector since 1990. After 25 years of editorial work for Dutch and English-language trade media, I joined a communications agency in 2016. Six years later, in 2021, I returned to editing, as a member of the financial team of a newspaper. I now use my combined experience in trade media, public media and communications for editorial productions and communications advice.<\/p>\n<p><span><img decoding=\"async\" alt=\"Pascal Kuipers\" data-id=\"223\" width=\"271\" data-init-width=\"1322\" height=\"271\" data-init-height=\"1322\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/10\/Pascal-Kuipers_2.jpg\" data-width=\"271\" data-height=\"271\" style=\"aspect-ratio: auto 1322 \/ 1322;\"><\/span><\/p>\n<h2><span style=\"font-weight: normal;\">Let me introduce<\/span><\/h2>\n<p style=\"\">I am Pascal Kuipers. I have been writing about the food and retail sector since 1990. After 25 years of editorial work for Dutch and English-language trade media, I decided in 2016 to join an communication agency and consultancy. Six instructive years later, in 2021, I returned to editing, but now as a member of the financial team of a newspaper. I now use my combined experience in trade media, public media and communications for editorial productions and communication consultancy.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pascal-kuipers-1120195\/\" target=\"_blank\"><\/a><\/p>\n<p style=\"\">Follow me on LinkedIn for my current work<\/p>\n<p><span><img decoding=\"async\" alt=\"Pascal Kuipers\" data-id=\"223\" width=\"271\" data-init-width=\"1322\" height=\"271\" data-init-height=\"1322\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/10\/Pascal-Kuipers_2.jpg\" data-width=\"271\" data-height=\"271\" style=\"aspect-ratio: auto 1322 \/ 1322;\"><\/span><\/p>\n<h2><span style=\"font-weight: normal;\">Experience<\/span><\/h2>\n<h5>Trade media<\/h5>\n<p data-empty=\"true\" style=\"\">Freelancer for print and online media in The Netherlands and international (2011-2016).<\/p>\n<p style=\"\">Group chief editor food &amp; retail at Reed Business: Distrifood, Foodmagazine, Elsevier Retail (2008-2010).<\/p>\n<p style=\"\">Chief editor Elsevier Food International, English-language magazine for the global fast moving consumer goods (fmcg) sector (1998-2008).<\/p>\n<p style=\"\">Chief editor and editor of FoodPersonality, Dutch-language magazine for the food retail sector in The Netherlands (1990-1998).<\/p>\n<h5>Communications<\/h5>\n<p style=\"\"><em><\/em>Senior communications consultant at Schuttelaar &amp; Partners, agency specialised in food, health and sustainability (2016-2022).<\/p>\n<p style=\"\">External and internal communications assignments for companies and other organisations (2011-2016).<\/p>\n<h5>Public media<\/h5>\n<p style=\"\">Reporter retail at &#8216;De Financi\u00eble Telegraaf&#8217;, the financial section of Dutch newspaper De Telegraaf (2022-2023).<\/p>\n<h5>I now work for<\/h5>\n<p><span><a href=\"https:\/\/www.distrifood.nl\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" data-id=\"357\" width=\"144\" data-init-width=\"418\" height=\"42\" data-init-height=\"121\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/distrifood.png\" data-width=\"144\" data-height=\"42\" style=\"aspect-ratio: auto 418 \/ 121;\" data-link-wrap=\"true\"><\/a><\/span><span><a href=\"https:\/\/www.gazette.nl\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" data-id=\"520\" width=\"105\" data-init-width=\"300\" height=\"23\" data-init-height=\"66\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2026\/01\/gazette_logo-300x66-1.png\" data-width=\"105\" data-height=\"23\" style=\"aspect-ratio: auto 300 \/ 66;\" data-link-wrap=\"true\"><\/a><\/span><span><a href=\"https:\/\/www.plma.com\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" data-id=\"354\" width=\"76\" data-init-width=\"3649\" height=\"30\" data-init-height=\"1459\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/PLMA.png\" data-width=\"76\" data-height=\"30\" style=\"aspect-ratio: auto 3649 \/ 1459;\" data-link-wrap=\"true\"><\/a><\/span><span><a href=\"https:\/\/retailtrends.nl\/\" target=\"_blank\"><img decoding=\"async\" alt=\"\" data-id=\"356\" width=\"148\" data-init-width=\"600\" height=\"19\" data-init-height=\"78\" title=\"\" loading=\"lazy\" src=\"https:\/\/alsano.nl\/wp-content\/uploads\/2023\/11\/Afbeelding2.png\" data-width=\"148\" data-height=\"19\" style=\"aspect-ratio: auto 600 \/ 78;\" data-link-wrap=\"true\"><\/a><\/span><\/p>\n<h2><span style=\"font-weight: normal;\"><\/span><span style=\"font-weight: normal;\">What I can do for you <\/span><\/h2>\n<p data-empty=\"true\" style=\"\"><strong>Journalism<\/strong>: interviews, reports, research articles, opinion pieces, analyses, columns both in Dutch and English.<\/p>\n<p data-empty=\"true\" style=\"\"><strong>Editorial support<\/strong> for reports and books; copy editing or secondment in the event of temporary absence of editorial staff.<\/p>\n<p style=\"\"><strong>Communications advice<\/strong>: for impactful communication based on extensive editorial and agency experience.<\/p>\n<p style=\"\"><strong>Strategic advice<\/strong> on (re)positioning of media brands and media strategy.<\/p>\n<h2 style=\"text-align: left;\">Contact<\/h2>\n<p style=\"text-align: left;\">Please feel free to contact me at <a href=\"mailto:info@alsano.nl\" style=\"outline: none;\">info@alsano.nl<\/a>.<\/p>\n<p style=\"text-align: left;\">You can call or app me via +31 (0)6 44960262.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/pascal-kuipers-1120195\/\" target=\"_blank\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food \u2013 Retail \u2013 FMCG Let me introduce Follow me on LinkedIn for my current work I am Pascal Kuipers. I have been writing about the food and retail sector since 1990. After 25 years of editorial work for Dutch and English-language trade media, I joined a communications agency in 2016. Six years later, in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":1,"tcb_editor_enabled":1,"tve_landing_page":"f03cab1f326d0a351d40add42e2ef2ff","_tve_header":"0","_tve_footer":"66"},"class_list":["post-381","page","type-page","status-publish","hentry","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alsano Communicatie EN<\/title>\n<meta name=\"description\" content=\"Journalistieke producties, redactionele ondersteuning, communicatieadvies en strategisch advies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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