I am Pascal Kuipers. I have been writing about the food and retail sector since 1990. After 25 years of editorial work for Dutch and English-language trade media, I joined a communications agency in 2016. Six years later, in 2021, I returned to editing, as a member of the financial team of a newspaper. I now use my combined experience in trade media, public media and communications for editorial productions and communications advice.
Let me introduce
I am Pascal Kuipers. I have been writing about the food and retail sector since 1990. After 25 years of editorial work for Dutch and English-language trade media, I decided in 2016 to join an communication agency and consultancy. Six instructive years later, in 2021, I returned to editing, but now as a member of the financial team of a newspaper. I now use my combined experience in trade media, public media and communications for editorial productions and communication consultancy.
Follow me on LinkedIn for my current work
Experience
Trade media
Freelancer for print and online media in The Netherlands and international (2011-2016).
Group chief editor food & retail at Reed Business: Distrifood, Foodmagazine, Elsevier Retail (2008-2010).
Chief editor Elsevier Food International, English-language magazine for the global fast moving consumer goods (fmcg) sector (1998-2008).
Chief editor and editor of FoodPersonality, Dutch-language magazine for the food retail sector in The Netherlands (1990-1998).
Communications
Senior communications consultant at Schuttelaar & Partners, agency specialised in food, health and sustainability (2016-2022).
External and internal communications assignments for companies and other organisations (2011-2016).
Public media
Reporter retail at 'De Financiële Telegraaf', the financial section of Dutch newspaper De Telegraaf (2022-2023).
I now work for
Food – Retail – FMCG
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